It’s not every day you get to experience the joy of driving an exotic sports car, but for many drivers, that dream comes true.
And while some may be eager to see what it’s like, for many others, it’s just too much of a hassle to drive an exotic car.
That’s why, as automakers prepare for a yearlong marketing blitz to promote new cars, the focus is shifting to how to help the vast majority of people who have never driven a car before experience it.
The goal, said Mark Farley, president and CEO of the National Automobile Dealers Association, is to create “a more natural, relaxing, pleasurable experience for people to drive” and help them become more comfortable with driving a car.
“It’s an important part of our strategy,” he said.
The most important thing, Farley said, is that “people feel like they can drive, and they can enjoy the car they’re going to drive.”
The National Highway Traffic Safety Administration recently released an online survey asking consumers to rate their experience with a new car, including whether it’s a pleasure to drive, a thrill to drive and whether they’d be willing to drive a car in another country if it offered the same experience.
The results of the survey, released in February, are expected to help automakers understand what their customers want and how they can provide it.
Apple and the Nissan brand are also leading the push to introduce an app that will help drivers and owners experience their new cars on a wider variety of surfaces.
The iPhone and iPad app, titled Taylomade, will be available this year for Android, and the company says it plans to release a companion app for Android in 2019.
Taylomad is available for $50 and will be free for the first three months, then $60 for the next three months.
It will be sold through Apple stores and through a network of dealerships, said Jason Ostergren, vice president of marketing for Nissan North America.
Nissan is partnering with automakers, including Audi, Volkswagen and BMW, in its effort to make Taylimade more appealing to drivers.
The partnership is expected to bring in a revenue of $2 billion in 2019, according to an investor presentation in February.
Apple will also introduce a new feature in the new Apple CarPlay app in 2018.
The feature will allow Apple users to tap on a vehicle’s screen and quickly switch between driving modes.
“This is going to be the first time people can switch to a new driving mode from the car screen,” Osterberg said.
“You won’t have to tap anywhere on the car to do that.”
The new features are not limited to cars, but Nissan is also launching the Nissan Leaf, a hybrid vehicle that can be driven on highways and on city streets, and a new electric sedan called the LEAF.
Both vehicles are expected in 2019 and 2020.
The company is also working on a new plug-in hybrid electric vehicle called the Titan, which will be a smaller version of the Leaf.
The new Apple and Nissan marketing campaigns are intended to help to “bring more people in,” Farley told reporters in Las Vegas.
He also noted that Nissan is introducing a new model of the Nissan Murano to address some of the concerns about the new hybrid vehicle, which the company hopes will be popular with younger consumers.
Farley also stressed that the Nissan Drive has been in development for more than a decade, and that Nissan expects to unveil a new version of it later this year.